Still, some of Duolingo’s most viral campaigns were put together in less than a week. The team only had six days to execute one of its most recent marketing stunts, the death of its beloved mascot.

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

After Ashton Hall's viral morning routine ... over-dramatization of the routine. Duolingo's video left netizens in stitches. While many appreciated the SMM campaign ideas, some were curious ...

Duolingo soared 327% since 2023, driven by accelerated revenue growth & achieving GAAP profitability over the last 2 years.

The report of Duo the Owl's death was an exaggeration, Mark Twain might have said. Duolingo's brand mascot has made a remarkable recovery, and it seems it may all be thanks to Ashton Hall's morning ...

You don’t know what you’ve got until it’s gone, a psychological phenomenon brands are regularly using to attract attention.

Although the idea of a Tiffany-branded digital currency was an elaborate April Fool's prank, the company produced 499 limited-edition 18-karat gold coins that sold for $9,999 each. Each coin was ...

When Orssaud arrived from Spotify in 2020, Duolingo's advertising was built around big TV campaigns. But they weren't driving much response. "We realized we were missing something," he said.

In December, for the premiere of season 2 of Squid Game, Duolingo partnered with Netflix to launch a campaign called Learn Korean or Else to motivate fans to do their Korean lessons. Dalsimer’s team ...

Ashton Hall's five-and-a-half-hour morning routine has gone viral, and brands like Pop-Tarts and Blizzard are getting in on the fun. $2,300 iPhone possible? Apple iPhone 📱📷 Is there a 'safe ...