Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...

“Honestly, it was an idea we had a few years ago,” says James Kuczynski, creative director of brand and marketing ... to emulate Duolingo’s unhinged social strategy, Kuczynski makes it ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...

Duolingo's brand mascot has made ... any other brand when it comes to social media media marketing, showing how to take advantage of viral trends in order to keep the brand visible and relevant.

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

Here’s what makes a great marketing ... Luis von Ahn, Duolingo’s co-founder and CEO, highlighted that the company’s success ...