Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

This paper is part of the China social branding report that seeks to understand the firewalled country through the lens of the biggest brands operating in the market; this iteration looks at KFC, the ...

Their immense power to use social media to make nearly anything ... Brands' (YUM) Kentucky Fried Chicken (KFC) quietly ...

Looking further into social listening data, consumers have specifically requested this from KFC. We designed a product based on our consumers' demand; however, we saw an opportunity in utilizing the..

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...