Southwest will assign seats for the first time ever in 2026. Here’s how group boarding will work — and what it means for your ...

A ttention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

DALLAS, Texas (NEWS RELEASE) - Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to ...

Assigned seating is coming to Southwest Airlines in 2026. Here's when, how it will work and how much it will cost to choose a ...

On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...

Southwest passengers will soon buy assigned seat tickets as the carrier ends decades of open seating and other perks in the company's bid to save revenue.

business Airlines. Southwest Airlines dangles perks to keep employees working during holidays Southwest Airlines workers could get loyalty program points worth between $700 and $1,600 in travel if ...

Southwest Airlines wants to make it easier for you to get status in its Rapid Rewards program.. Beginning Jan. 1, it’s lowering the threshold to qualify for A-List and A-List preferred status.

Southwest Airlines says it will introduce assigned seats and premium perks in 2026 Southwest Airlines Bob Jordan responds to questions during a news conference at the company's headquarters in ...

Southwest Airlines CEO Bob Jordan responds to questions during a news conference at the company's headquarters in Dallas, Thursday, Sept. 26, 2024.