How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

I was a moderator for the TikTok platform for over a year. I won't give away any secrets or inside information, but I will ...

TikTok on Wednesday rolled out a crowd-sourced debunking system in the United States, becoming the latest tech platform to adopt a community-driven approach to combating online misinformation.

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

A standout moment for the brand was seen in May when Gucci saw a 634 percent year-over-year increase in engagement for its TikTok post of behind-the-scenes footage of its denim campaign with K-pop ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

TikTok's deep dive into global trends did not address the elephant in the room: Its app could be pulled from US app stores as early as January 19, as mandated by a divest-or-ban law. If that ...

In December 2023, luxury jewelry brand Alexis Bittar launched an episodic, high-production series on TikTok, set in the glamorous world of New York’s Upper East Side.

TikTok To succeed on TikTok, brands must move beyond traditional advertising and create content that feels native to the platform. By embracing an entertainment-first approach, you can foster ...

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...