How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

I was a moderator for the TikTok platform for over a year. I won't give away any secrets or inside information, but I will ...

TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance ...

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

A standout moment for the brand was seen in May when Gucci saw a 634 percent year-over-year increase in engagement for its TikTok post of behind-the-scenes footage of its denim campaign with K-pop ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

TikTok To succeed on TikTok, brands must move beyond traditional advertising and create content that feels native to the platform. By embracing an entertainment-first approach, you can foster ...

3. Brands should treat life stages differently for modern consumers Marketers should rethink the way they talk about traditional life milestones like buying a home when they speak to TikTok users.

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...

TikTok Marketing: An In-Depth Guide For Brands TikTok is highly influential and a channel that brands should be experimenting with. We look at how you can get started on this short-video platform.

TikTok is testing a new messaging tool called “bulletin boards,” the social network confirmed to TechCrunch on Friday. The feature lets brands and creators share public, one-to-many messages ...