They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim to create a new revenue stream without altering the personal messaging experience.

WhatsApp, owned by Meta Platforms, has announced plans to introduce advertising in parts of the messaging app in a bid to generate new revenue streams.