Boss Allan Leighton slashed the cost of 1,500 items by as much as 45 per cent. He said he planned to 'continue to invest in ...

When Allan Leighton returned to Asda last November after a 24-year absence, the business was in a very different state to how ...

Allan Leighton is 'putting the band back together' but it's going to take a lot of practice to get the Asda show well and ...

One grocery store beats Aldi and Lidl on price yet again, rolling back costs on 10,000 products for even bigger savings.

Asda, under the leadership of Executive Chairman Allan Leighton, has reignited its famed "Rollback" campaign, reducing prices by up to 45% on selected products. The move follows a turbulent period for ...

Shoppers are set to be big winners as Asda signalled a new price war as its new top boss promised to revive the ailing chain ...

If there's anyone who understands Asda it's arguably former chief executive and current chair Allan Leighton. But times have ...

Asda attributed the growth to better gross margins, especially in the non-food sector, showcasing the strength of its George ...

Asda’s market share has plummeted from 14.6% in 2021 to just 12.6% today, bleeding customers to Tesco and Sainsbury’s. But ...

Leighton, who was parachuted in in November, having become a legendary figure at Asda during the 1990s alongside Archie ...