Amid recent upheaval, we're running a timeline of major happenings that have occurred at Brand USA since its launch.

Marriott has announced today that it will buy CitizenM, a Dutch-based hotel brand, in a $355 million deal. Here's what we ...

Billy McFarland says he will sell the brand "to an operator that can fully realize its vision." The news comes days after the ...

The automaker is under attack as bad actors vandalize EVs and protestors peacefully express frustrations. Are the cars to ...

One of the biggest factors driving the sell-off in Tesla stock is perceived damage to the company's brand. Let's explore why investors have been concerned about the brand of late, ...

So far, Fyre Festival 2, the brand's second attempt after a scandal-ridden first round in 2017, as not gone well.

Elon Musk intends to focus more on his job as Tesla CEO, but it’s unclear if the billionaire will be able to solve a big ...