In some ways, Starbucks' abundance of mobile orders has presented an opposite problem to what Niccol faced six years ago when ...

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...

Starbucks will trim "roughly 30%" of its menu items by the end of the 2025 fiscal year, CEO Brian Niccol said Tuesday. Why it ...

Starbucks CEO Brian Niccol was recently awarded a $96 million compensation package after four months of leading the company.

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs of the ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

On his Starbucks runs in Los Angeles and San Diego, Gargiulo said he was pleasantly surprised to see three of these tactics ...

Starbucks reported first-quarter results that were better than expectations, though sales at the coffee chain still fell.

Starbucks Corp. (Nasdaq: SBUX) CEO Brian Niccol is once again shaking up the coffee giant's C-suite, and he's bringing more of his former colleagues to fill it.

Starbucks (SBUX) is set to release its fiscal first quarter earnings report after markets close on Tuesday. The report holds ...