A personal fragrance line rooted in memory, emotion, and identity, offering affordable scents with varying longevity.

Actor Rashmika Mandanna has launched Dear Diary, a direct-to-consumer perfume label that marks her entry into India’s ...

Actress Rashmika Mandanna has added a new fragrance, National Crush, to her perfume brand Dear Diary, she announced on Friday. The brand, which came into existence last month, also has two other ...

Actor Rashmika Mandanna turns entrepreneur with fragrance brand Dear Diary, which draws inspiration from her childhood ...

In this candid conversation with BestMediaInfo.com, Rashmika opens up about the emotional core of her fragrance brand, Dear ...

Rashmika Mandanna introduces Dear Diary, a fragrance brand inspired by her life experiences, featuring unique scents and a ...

The brand is being developed and scaled in partnership with The PCA Companies, a global brand acceleration firm that has ...

The fragrance line is supported by US-based firm The PCA Companies, which brings global experience in product development, ...

Rashmika Mandanna, who continues to enjoy a successful run in the film industry, has now forayed into the world of business.

Rashmika Mandanna—Pan-India sensation, youth role model, and now entrepreneur—has just launched Dear Diary, a fragrance line created not only for scent but also for feelings. It’s an emotional voyage ...

Respecting a Brooklyn resident’s routine, chatting up a drummer and more reader tales of New York City in this week’s Metropolitan Diary.