Liverpool’s Chief Commercial Officer, Ben Latty said: “This is more than just the launch of a new kit – it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there’s been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.”

Reports had suggested that Liverpool’s new deal with adidas would be worth double. However, according to The Athletic, while the “figures remain confidential”, the Reds are set to earn far more than the reported £60 million ($79.4 million) total, with overall sums depending on team performance and general sales.

Liverpool have unveiled their new adidas home and away shirts for the 2025/26 campaign.YOUR DREAM. OUR REALITY. ❤️🤝two icons, together again. pic.twitter.com/kHLYVIREmZ— adidas Football