The one-year trial version of the dynamic kickoff in the NFL led to an uptick in the return rate that wasn't quite as much as the league had hoped. Now the new form of the kickoff that is more like a scrimmage play is permanent with a change for 2025 that the league hopes will lead to a significant increase in returns.

The NFL is in the middle of conducting some of its biggest business at the league’s annual owners meeting. In the past this was a pretty boring affair with only small rule tweaks about uniforms or revenue sharing,

The NFL is really trying to make the kick return an exciting event again. A modified kickoff rule will move touchbacks to the 35-yard line in 2025. In 2024, a touchback on a kickoff resulted in the ball being placed at the 30-yard line.