Target is scrapping its longtime price-match policy, which allowed shoppers to match prices from competitors like Walmart and Amazon. Why it matters: The Minneapolis-based retailer was one of the last major retailers offering the price protection option.

After more than a decade of promising “unbeatable value,” Target is walking back one of its most customer-friendly policies. Starting July 28, the retailer will no longer price match Amazon or Walmart — ending a 12-year run that allowed shoppers to snag the lowest price if they could prove a better deal elsewhere.