SANTA MONICA - On June 21, the Third Street Promenade officially launched as an "entertainment zone," allowing public consumption of alcohol in designated outdoor areas. The initiative aims to boost ...

SANTA MONICA - Public drinking is now allowed in designated areas along the Third Street Promenade as part of a new "entertainment zone" initiative launched June 21 - and so far, officials say, it's ...

A group of residents and business owners in a tony California beach enclave that’s been overrun by homeless junkies is paying ...

As part of the area-wide rule that allows shoppers and diners to walk around with open-container alcohol at the 3rd Street ...

The vote clears the way for the Third Street Promenade to become one of the first “Entertainment Zones” in California outside of San Francisco to allow outdoor consumption of alcohol in public ...

“Santa Monica is continuing to re-imagine the experience on the Third Street Promenade,” Mayor Lana Negrete said in a statement. “As a small business owner myself, I can say from experience ...

The Third Street Promenade entertainment zone is the first in the region following the passage of California Senate Bill 969 in September 2024.

What the Santa Monica ordinance does. Allows consumption of alcoholic beverages on public streets, sidewalks and public rights-of-way on Third Street between Wilshire Boulevard and Broadway.

Santa Monica's Third Street Promenade is testing a new open-container policy, and local businesses are sharing their early impressions of how it's impacting foot traffic and sales. Downtown Santa ...

A Santa Monica police officer was shot and injured at the Third Street Promenade mall Wednesday afternoon. The officer has been transported to a local hospital for medical care, according to the ...

A Santa Monica officer was shot near Third Street Promenade. The armed suspect is still at large. Police urge the public to avoid the area.

The Third Street Promenade entertainment zone is the first in the region following the passage of California Senate Bill 969 in September 2024. Advertisement. Advertisement. Advertisement.