Fans may experience what feels like a single journey, but the organizations supporting that journey operate across a massive network.

Norwegian striker Erling Haaland isn’t just a footballer anymore. He’s become an internet character perpetuated by fans and AI.

The 2026 World Cup has added AI and computer vision to the officiating crew — a sensor inside the ball, semi-automated offside calls, and 16 tracking cameras per stadium.

FIFA and Lenovo turned every 2026 World Cup player into a digital twin. The AI avatars now decide matches, and who owns them after July 19 is an open question.

This year, FIFA is providing an AI agent that any team can use. Is it enough to level the playing field or will future winners be determined by which team can afford the best tools?

Spain vs. Belgium is the July 10 World Cup quarterfinal showcase. AI and the author make their picks for the final result and goal scorers.

Cape Verde! Germany’s knockout! It’s not just the expanded field causing these upsets. Meet the unsung tech giant whose data platform has leveled the playing field. This year’s FIFA World Cup has been unusually volatile.

"AI is melting your brain bro." The post People on X Are Getting Fooled by the Dumbest AI Slop We’ve Ever Seen appeared first on Futurism.

Just a handful of matches remain in the 2026 World Cup. Who is winning all those matches, and the entire tournament? Here's Microsoft Copilot AI's picks.

South Korea's early exit from the 2026 World Cup triggered coach Hong Myung-bo's resignation, but images supposedly showing the team's captain Son Heung-min angrily pulling the coach's hair were taken from an AI-generated video.

Belgium forward Charles De Ketelaere scored the first goal allowed by Spain in the entire World Cup in the 41st minute Friday, sending the teams to halftime even at 1-1 in the quarterfinals. Fabián Ruiz scored in the 30th minute for Spain,