In June, unearthed trademark applications revealed the team had filed to have the "Portland Fire" name and a special "P" logo. What's more, the new name is actually not new at all.

The franchise also trademarked the nickname "Portland Fire" and the "P" logo a few weeks ago. The Fire will kick off its inaugural season in 2026 at the Moda Center in Portland. It's one of three ...

WNBA's Portland Fire unveils name and logo ahead of 2026 tipoff By Ali McCadden, CNBC • Published July 15, 2025 • Updated on July 15, 2025 at 11:32 am ...