Overview: AI tools like Overviews and AI Mode are driving Google Search growth.Clicks are down, but user engagement and ad ...

Google introduces Web Guide, a new Search Labs feature that uses Gemini to organize results by topic and support more complex ...

Plus: A former top US cyber official loses her new job due to political backlash, Congress is rushing through a bill to ...

Google has begun streamlining users search experiences by delivering direct answers at the top of the search results page.

To keep pace, companies need to rethink how they allocate their SEO and content marketing budgets. Identify where your ...

Generative AI tools like ChatGPT, Claude, and Perplexity are shaking up the world of search — and putting pressure on ...

In May, Google CEO Sundar Pichai delivered the keynote address at Google’s annual I/O developer conference, where he emphasized the rapid progress his company has made on the AI front. Flanked by ...

Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated ...

Winning in this expanded landscape means making your brand visible to consumers, bots and agents—wherever and however search ...

Google has been a critical part of the tourism marketing funnel for decades. Now, as the search giant reinvents itself for the AI era, the downstream impact on the entire travel industry could be ...