Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this month it would be putting more regular advertisements ahead of movie screenings ...

“We come to this place … for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But starting this week, audiences will have to wade through a lot more ...

Add Yahoo as a preferred source to see more of our stories on Google. Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However ...

AMC Networks wants to help advertisers understand more about what happens after video viewers see their commercials. The ...

The business model for movie theaters has been under threat since at least the 1980s with the widespread adoption of the VHS. DVDs, streaming, and the COVID-19 pandemic have only compounded the issue.

It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...

Nicole Kidman says she was paid "nothing" for her iconic AMC commercial. She spoke about the viral appearance on 'The Tonight ...

AMC Networks has expanded its outcome-based advertising efforts to movie theaters and consumer locations, drawing on data from digital brand/ticketing service Fandango and ad tracking firm iSpot.

Nicole Kidman revealed that she wasn’t paid a handsome sum for her iconic AMC ad, admitting she had to call in favors to get ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that move went over too well, and it is ...