In a world driven by profit and competition, the need for compassion and empathy often takes a back seat. But what if advertising agencies could break free from this relentless pursuit of the bottom ...

In today's ever-changing technology environment, advertising agencies are becoming more and more challenged to keep up with new media channels and technology. Hiring the right team with both the ...

GM is significantly shaking up its advertising partners, hiring an assortment of new creative and media agencies to handle several key marketing aspects while keeping some of the “old guard” ad ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

ArtBotAI uses Omnicom's large language models, created through partnerships with the likes of Microsoft, OpenAI, Google, ...

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...

We need to have a conversation about AI in media planning. More specifically, what will agencies be forced to do in the age of agentic media? AI Agents are everywhere now. Just watching TV last night, ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

With data moving from backend to strategic core, the world’s largest ad networks are in a race to leverage proprietary ...

Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business. More than 20 years ago, Levi Strauss & Co asked three people to sit in on its ...

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...