Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critica ...

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...

Google has finalized the minimum audience size to which advertisers could remarket, reducing the number to 100 active users across all networks and audience types.

Retail media networks (RMNs) let brands reach shoppers directly through retailer's digital platforms. RMNs offer scale, insights, and built-in trust with both brands and consumers. DoorDash Ads and ...

Retail media networks remain significantly undervalued by brands and advertisers, despite the growing potential for retailers ...

Retail media networks (RMNs) are transforming how brands connect with their consumers, and they're doing it at scale. A January 2025 Business Research Company study stated that global retail media ad ...

American Express is launching an ad network, building off a foundation established by its successful offers business over the past decade-plus, according to a press release shared with Marketing Dive.

The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of ...

Rob Master loves the idea of putting commercials into new Hollywood streaming hubs like Peacock, HBO Max and Paramount Plus. But he’s not so enchanted with the costs being demanded by the media ...

SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » What Ad Networks Want Chat with SearchBot It’s not exactly the plot of a Rom-Com, but what ad networks want is to make ...

The company, led by CEO Kristin Dolan, posted its third-quarter results, including a 13 percent domestic affiliate fee revenue drop. By Georg Szalai Global Business Editor After returning to streaming ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...