Yes, Georgia Tech coaches and athletes are excited to be wearing Adidas gear, a partnership that officially goes into effect Sunday. However, for the athletic department, the excitement isn’t due only ...

LUBBOCK, Texas (News Release) - adidas and Texas Tech University today announced that adidas will become the official footwear, uniform, apparel and accessory partner of the Texas Tech Red Raiders ...

The month of July is an eagerly anticipated one around Texas Tech athletics, perhaps a little more so than usual this year. In addition to Texas Tech football drawing near, Tech is in the process of ...

Texas Tech's 10-year agreement with adidas to become the official uniform, shoe and apparel supplier for the Tech athletics department is for $59.25 million. The contract includes $50 million in total ...

Georgia Tech athletics and Adidas have agreed to terms on a new two-year contract, a person familiar with the negotiations told the Atlanta Journal-Constitution on Thursday. Tech’s previous deal with ...

Earlier today, adidas and Patrick Mahomes unveiled a new Texas Tech Red Raiders football uniform. The new threads feature Mahomes' signature "Gladiator" logo — one of the first times in history that ...

LUBBOCK, Texas (KCBD) - The collaboration between Texas Tech and Adidas is officially underway. Adidas will be Texas Tech’s footwear and apparel partner for the next 10 years. Starting Monday, fans ...