“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Krepsik, chief technology officer at Quotient. Proponents of addressable TV call ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of ...

A third of advertisers now consider addressable TV advertising a “must buy” -- up from 22% a year ago, according to DirecTV. In its annual report on addressable advertising, it says improved return on ...

Add Yahoo as a preferred source to see more of our stories on Google. couple watching addressable advertising A new survey conducted for Go Addressable, an industry group dedicated to pushing ...

Nearly three quarters (73%) of marketers report using addressable TV in the latest survey by Advertiser Perceptions for Go Addressable — up by 16%, from 63%, from a survey conducted at the same time ...

Addressable advertising has become a “must-buy,” according to 38% of the advertisers surveyed by DirecTV Advertising, up from 27% in a similar survey a year ago. The survey, conducted by Advertiser ...

The evolution of TV advertising has given rise to a new language in marketing circles—one that’s necessary to address the increasing fragmentation and growing opportunities inherent within the space.

LONDON—The global addressable TV sector is set to continue its rapid growth with the $56 billion 2023 global spend set to rise by more than 50% to $87 billion by 2027, according to a new report on the ...

NEW YORK — A new research study finds that 47% of advertisers polled believe addressable TV played a role in their 2023-2024 upfront negotiations. Further, more than 80% of those advertisers said that ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

Many marketers and brands don’t know what makes quality data or advertising addressable. The Go Addressable Certification Program is designed to bridge that knowledge gap.” — Evan Shapīro, Founder of ...