Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. As marketers, we love filling our messaging with jargon and creating ...

RXM Creative is targeting the strategic positioning of marketers and the language they deploy as they execute campaigns. Six words in that sentence would be identified by the creative agency’s search ...

Welcome to the Digital Marketing Acronyms Mock Exam from The Online Advertising Guide. The format of the mock exam is the same as the easy, normal and hard digital marketing acronym quizzes, which ...

Opinions expressed by Entrepreneur contributors are their own. If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your ...

1. SCOPE. These Standard Terms & Conditions and the attached Insertion Order (the “I.O.” and, together with these Terms and Conditions, the “Agreement”) govern the terms under which BASEBALL AMERICA ...

Adam Buxton, the comedian, writer, director and actor, kicked-off Advertising Week’s ‘The Great Advertising Jargon Detox’ session with the observation that jargon is often used to "make something ...

The 18th Century French philosopher, Etienne Condillac, observed that “every science requires a special language, because every science has its own ideas.” Condillac’s theory was that specialists ...

SPONSORED — My phone runs on 5G. I also just saw a bunch of ads about “10G”. Is it twice as fast? Our local internet company, Ziply Fiber, just announced a 10 Gig plan. Is that the same? If you’re ...