Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...
Practical mobile app marketing strategies for early stage apps to boost acquisition, improve retention, and measure ...
For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...
Apple's advertising growth appears to have tripled since instituting App Tracking Transparency rules
In context: Facebook predicted that there would be an "adocalypse" after Apple began enforcing its App Tracking Transparency earlier this year. I don't know if that's actually been the case since ...
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