The spread of generative AI has become background radiation, pitting players against studios and leaving its role uncertain.

Electronic Arts, the video game company that sold for $55 billion this month, has said it's investing heavily in generative AI. Many video game players in areas like Seattle are concerned this trend ...

People have discovered what they believe could be evidence that the military shooter uses generative AI for some art.

Halo dev Halo Studios has hired a new chief of staff: an 11-year veteran at Microsoft who also runs their own artificial ...

The gaming industry is booming, projected to reach $321 billion by 2026. Yet with this expansion comes even more competition: Players expect AAA-quality graphics from indie studios, while budgets to ...

Battlefield 6 users accuse EA of using generative AI for new content as players notice a few unusual details in one of the game's cosmetics.

Kojima said AI should not create art but could be used to make enemies react dynamically to how individual players behave.

Larian Studios admitted to using generative AI and the gaming community hated that. Now, the industry has been hit with "AI ...

Due to some peculiar gun design choices, EA has been accused of using AI to generate a winter-themed Battlefield 6 player card sticker.

Artificial intelligence technologies are being adopted faster than ever before by developers in Japan, according to a newly released survey conducted by the organization behind the Tokyo Game Show.

TL;DR: Major tech companies are integrating generative AI to streamline game development, but challenges persist. Ubisoft, Microsoft, and EA use AI tools to boost workflows, yet developers face ...