The two airlines were once partners, but are now competitors. They’re also involved in a dispute over the “Virgin” airline brand, which both carriers have different ties to.

Alaska Air Group is giving its Tokyo flights operated by Hawaiian Airlines out of Seattle a big upgrade, with Hawaiian's ...

Luckily, Alaska Airlines is now lapping the new measurement system used by GA4, Bickford said, so year-over-year data provides useful comparisons. “It’s been a ride,” he said of the changes to Google ...

In a rapid three-month implementation of Meridian for Alaska Airlines, Adswerve found an 11% projected increase of addressable advertising revenue that could be worth up to $100 million and ...