Imagine having the best risotto of your life - but in a shabby restaurant. Or, would you rather have an average risotto in an extraordinary fine dining restaurant with a view, good ambience and ...
Staying one step ahead of the competition in the hypercompetitive restaurant industry requires more than simply tinkering with the menu. Serving tasty food doesn’t do much good if customers don’t stay ...
New research from Technomic's Consumer Brand Metrics tool outlines how restaurant ambiance can affect consumers' value perceptions. The white paper titled "Setting the Stage: Consumer Assessments of ...