It’s hard to understate how much advertising has meant to automobiles. Iconic ads over the decades have propelled people-movers and workhorses like the VW Beetle, Ford F-150, and nearly every other ...
Opinion
7don MSNOpinion
Why Automakers Are Ditching Apple CarPlay: a $625 Billion Opportunity in In-Car Advertising
Your car knows you’re hungry—the aim plan to put sponsored ads on your car’s infotainment screen, giving automakers a lucrative revenue stream.
Last year’s Super Bowl drew a significant number of auto advertisers despite a supply shortage that caused brands to think twice about spending big on marketing to spur demand. The game emerged as a ...
Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...
A dramatic unveiling of the Cadillac Formula 1 team's livery is among a handful of multimillion-dollar Super Bowl ad buys from businesses with Michigan ties, and General Motors Co. will have the auto ...
Google AdSense has launched an Ad Intents format, giving publishers a new option for Auto ads to appear on their websites. The ads, which are for many types of industries, are automated. Advertisers ...
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors. Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform ...
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