Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial intelligence. On Wednesday, Meta released new products ...

Meta is chasing two advertising trends – short-form video and retail media – and it’s doing so by leaning into the biggest trend out there: AI-based ad tech. On Tuesday, Meta released new products in ...

In the not-too-distant future, full-length video ads could be generated entirely by artificial intelligence. That's Meta CEO Mark Zuckerberg's vision, anyway. Advertising is Meta's primary revenue ...

Today’s Digest covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as ...

Days after CEO Mark Zuckerberg highlighted Meta’s increased investment in generative artificial intelligence (GAI), the tech giant is announcing the expansion of its automated “Advantage” targeting to ...

Meta's Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories. Meta’s Advantage detailed targeting is now available on all campaign ...

Meta Platforms Inc. (NASDAQ:META) is set to revolutionize the advertising industry by introducing a fully automated ad creation system powered by artificial intelligence. Meta's current ad platform ...

Meta's Oversight Board has published its decision for its first-ever expedited review, which only took 12 days instead of weeks, focusing on content surrounding the Israel-Hamas war. The Board ...

Meta lowered its thresholds for using automated tools to detect and remove potentially violating content during the aftermath of the Oct. 7 Hamas attack in Israel, which led valuable content being ...