Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down.

WebFX reports that B2B buyers now research vendors within AI tools like Microsoft Word and Gmail, shifting vendor discovery away from traditional searches.

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

B2B marketing is undergoing a rapid transformation as buyers increasingly research vendors inside AI tools like Microsoft Copilot and Google Gemini, bypassing traditional search. At the same time, ...

Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. B2B transactions ...

Warsaw-based start-up Zynt has raised $500,000 in pre-seed funding to fuel development of its b2b sales intelligence platform ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. B2B sales coaching is critical not just for the success of any ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. As a B2B sales leader, one of your most important ...

Amid COVID-19, inside sales, outside sales and ecommerce barriers fell, boosting customer satisfaction and vendor profits. Prior to the 2020 COVID-19 pandemic, most B2B sales organizations were ...

B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group. The report was based on data ...