The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

Discover the strategic and operational gaps that prevent software companies from scaling and how to align with the IT channel for success.

Global software revenues grow 2.5 times in three years with accretive margins; monetizable connected car parc grows to 13.8 million vehicles Stellantis (STLA) delivered more than 94 million ...

Siftery on Thursday announced the launch of its new Product Alternatives search tool, which is designed to help companies find alternative B2B software products when replacements are needed. The ...

The global B2B software market is on a remarkable trajectory, projected to reach $829.34 billion by 2031. This growth is ...

The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen ...

With the “consumerization of IT” now a fait accompli, best-in-class business-to-business (B2B) marketers of complex enterprise software products are adapting how they market to buyers who have become ...

As a B2B software product manager, you spend your day responding to internal and external requests for help. In between these requests you find time to manage requirements, roadmaps, and customer ...