B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...
B2B marketing is focused on selling products and services to other businesses, while B2C marketing is focused on selling products and services to individual consumers. B2B marketing typically involves ...
In the previous blog, I covered the background to B2B’s evolution over time and the classic differences between B2B and B2C. This blog explores the classic similarities and classic grey areas. B2B and ...
The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...
As we enter the second half of 2022, B2C marketers face tremendous changes in the market: supply chain challenges, economic uncertainty, and a marketing ecosystem in upheaval due to data deprecation.
This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...
B2C messaging isn’t slowing down, but it is evolving. So says a new study from MessageGears, a marketing platform, and UpWave, a brand intelligence company, which looked at the digital marketing ...
Most manufacturing businesses that use marketing as part of their brand and sales strategy practice “business to business” (B2B) marketing techniques. Manufacturers typically make parts that are a ...
2020 has been a year of unprecedented political, social, economic and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders ...
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