British Airways (BA) has announced sweeping and controversial changes to its 'Executive Club' loyalty scheme for frequent flyers. The shake-up means you'll likely need to spend a lot more with BA from ...

Airline loyalty programs are a big deal for frequent flyers like me. Having lived in London for most of the past decade, flying British Airways often made the most sense as it’s the airline with the ...

British Airways has today announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers. The former British Airways Executive Club will become ...

British Airways has revealed comprehensive changes to its loyalty programme, which will mean access to its top tiers will be aligned with high spending on the airline and its holiday operation. After ...

“Another screwed-up idea from our ex-favourite airline,” writes HK of Guildford. “Already losing former loyal frequent flyers who choose to go elsewhere.” Neil Orpen notes the changes come into effect ...

British Airways Executive Club Members spending in World Duty Free shops at London Heathrow can now collect Avios on their purchases. From sunglasses and skincare to fragrances and fashion, customers ...

With the launch of a mobile application for British Airways' Executive Club members, the airline utilised a highly targeted approach to promote the app to its loyal customers.