Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...

BMW has adjusted one of the most recognizable symbols in motoring, yet the change is so restrained that many drivers will never realize anything has shifted. The company’s roundel, a fixture on ...

Vik is the Co-Founder and former Editor at MotorAuthority, a leading U.S. website covering performance and luxury cars. Since 2025, he has contributed to CarBuzz, blending his engineering background ...

BMW had silently updated its roundel logo without any formal announcement. The new look was first introduced on the iX3 in September 2025. Now, the brand is going to use it on all the other cars from ...

BMW has given its Alpina sub-brand a fresh visual makeover with a new logo that really highlights its elevated spot in the BMW Group's luxury lineup. This comes right after BMW took full ownership of ...

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