Barbie's on a mission — to find the perfect outfit for date night with Ken. The date won't happen unless you nail the look, so you have to try different outfits and hairstyles, and you get to drive ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. WNBA Legend Sue Bird speaking at the Barbie-themed WNBA ...

Forbes contributors publish independent expert analyses and insights. Kristi Dosh is an attorney who covers college sports and major events. Mattel is announcing today a new partnership with AthLife, ...

Mattel has announced a partnership with Rollic, a subsidiary of Zynga, for the purpose of producing a new Barbie mobile game slated to launch sometime in 2024. The game's title and precise launch date ...

When it comes to horror game protagonists, Barbie isn't the first name to come to mind. But anyone who played the delightfully dark 1998 PC game Detective Barbie in the Mystery of the Carnival Caper ...

Mattel announced this morning they have partnered with Zygna development studio Rollic to release a new Barbie mobile game for 2024. The company sent out a statement this morning, of which we have ...

Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming ...

If you were delighted, amused, and otherwise enraptured by the Barbie movie and you left the theater thinking, “Now I want to play a Barbie video game!” your pink-tinted enthusiasm likely turned ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam ...