Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Recently at a conference, someone jokingly said to me, “Our jobs would be so easy if it weren’t for the customers.” Sure, I’ve heard this before (and I bet you have too), but it really struck a chord ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.