Instagram is rolling out a new tool called Your Algorithm that gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

One thing many Instagram users, and social media users in general, would want is control over the hidden algorithm that's constantly on the lookout for what new content to feed. While absolute control ...

Instagram Reels continues to shape how creators grow, with the Instagram Reels algorithm favoring content that keeps viewers engaged. Using trending audio alongside strong Instagram SEO helps videos ...

Aggregator accounts sharing reposted content are going to be removed from Instagram’s recommendations. Aggregator accounts sharing reposted content are going to be removed from Instagram’s ...

Sends-to-reach ratio is a crucial ranking factor on Instagram. Instagram aims to promote content that users actively share with others. Creating shareable content can potentially improve reach and ...

We may receive a commission on purchases made from links. For the first time, Instagram will start letting you control the topics its algorithm recommends, much as you now can on TikTok. The new ...

Instagram is back with a new feature that will allow users to "tune" their algorithm to only display the content they prefer to see, which will be first made available to Reels. The feature is still ...