Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

How to create a data integration strategy for your organization Your email has been sent Despite the global digital acceleration of data use cases, many companies still struggle to be data-driven.

Big data got glamorous in 2012, and vendors rushed to slap the words on their products. Project managers begged to be assigned to big data projects. Investors and board members asked management teams ...

Tapping into big data analytics continues to be appealing for many companies who wish to mine their data for “actionable insights,” or information that can assist decision makers with bringing ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

Big data technology is transforming nearly every industry by providing actionable business information. Because of its ...

Debate and discussion around data management, analytics, BI and information governance. The ransomware landscape has evolved significantly in recent years, with cybercriminals employing increasingly ...

The big data companies focus on collecting, storing, and analyzing huge amounts of data that businesses use to make smarter decisions. This data comes from many sources, like websites, sensors, social ...