Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...

A content marketer is someone who creates and shares helpful, interesting information to connect with people and build trust for a brand. They don’t just write; they plan, create different kinds of ...

Businesses have continued to shift in a positive direction, despite the negative impacts most people predicted at the outset of the pandemic, with technology notably playing a pivotal role. However, ...

Content marketing is the process of planning, creating, publishing and sharing content useful on multiple platforms, predominantly in the forms of blogs, newsletters, social media posts, emails, and ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

My first love is email marketing, but my second is most assuredly content marketing. For me, the two have always gone hand in hand. During my 17 years in the email marketing industry, I've written ...

The first of an expected 2,000-plus visitors have made their way to Content Marketing World 2022, billed as the world's largest gathering of content marketing professionals. The event at the ...

In the modern era, it’s all about the visuals. From the explosion of video across social media to the popularity of memes across the internet, visual content marketing has become a vital trend in the ...