Bluetooth proximity marketing is the gateway to a whole new era of targeting. It's a door that lets advertisers reach consumers and vice versa. If mobile devices give you always-on access to your ...

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Near field communication (NFC) ...

Mobile marketing company 5th Finger has partnered with proximity marketing specialist Aura Interactive to offer advertisers a BlueZone marketing platform featuring Bluetooth, Wi-Fi, SMS and MMS. The ...

Bluetooth marketing is the process of using wireless technology to transmit promotional content to the many mobile devices that support the protocol, particularly phone handsets. The technology itself ...