Every October, America divides into two camps: those who think candy corn tastes like candle wax mixed with sadness, and ...

A new study from Sweden’s Karolinska Institute found that the brain’s taste cortex responds not only to flavors on the tongue but also to aromas that reach the nose while eating, known as retronasal ...

Flavoured drinks without sugar can be perceived as sweet – and now researchers know why. A new study from Karolinska Institutet in Sweden, published in the journal Nature Communications, reveals that ...

As Willy Wonka well knew, the best candy is pure imagination distilled into something sweet that delights the taste buds and floods your brain with sugar-induced serotonin. (Or it’s bait for a trap ...

For the first time, scientists have discovered that smell and taste are inseparable much earlier in the brain than we thought. New research shows that odors can actually be coded as tastes in the ...