Introduction: Standing Out in a Crowded Market In the current competitive business environment, there is a constant stru ...

Nielsen’s Gauge reported this month that broadcast and cable television viewership dropped below 50% of TV usage for the first time in history. This shift is largely attributed to the meteoric rise of ...

In today's competitive online marketplace, standing out on Amazon requires more than just a great product. Every day, shoppers are flooded with endless options, scrolling past thousands of listings ...

In today’s attention-scarce digital environment, brands face a rich yet daunting landscape of creative formats: stories, reels, long-form video, immersive spatial content (AR/VR), livestreams and more ...

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Michael Goesele our VP of Brand Creative has over 20 years of award-winning design and creative direction experience guiding the inspiration and practices that transform a brand's creative strategy ...

A decade-long creative partnership shows how premium video production and consistent brand storytelling can fuel ...

APO Group ( the leading pan-African communications consultancy and press release distribution service, has appointed Libby ...

LONDON--(BUSINESS WIRE)--DNEG, a world-leading visual entertainment services company, announced today the launch of a new division, DNEG IXP, with Josh Mandel named as Managing Director to lead the ...

Creative Repute examines how early planning enables local brands to convert heightened global attention into durable ...