Are podcasts the new blogs? Judging by the way brands and publishers are doubling down on podcasts, it seems like we may have already crossed over into the next content frontier. For years, listeners ...

Signal Hill Insights President and founder Jeff Vidler has shared the company’s latest findings in the upward-trending world of branded podcasts. The company’s new data shows branded podcasts can ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today’s ever-evolving digital landscape, brands are ...

Dish from Waitrose has become the world’s most successful branded podcast, surpassing one billion combined downloads, views, ...

Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool. Podcasting has become a powerful medium for businesses of all sizes ...

In the second half of 2023, brands began to embrace podcasts. The concept of the “sound economy” is often explained as “letting sound create value to realise its potential.” As such, podcasts have ...

When it comes to B2B podcasts, downloads aren't as important as you might think. Smart storytelling can turn your podcast into a channel to earn audience trust, increase pipeline, and improve sales.

Every time I respond, the person who asks seems surprised by my answer: Maybe. Even though I live for creating amazing audio content for brands, I don’t necessarily think every brand should have its ...

Does your company need a podcast? Long form audio may be one of the biggest trends in content marketing, but if a tree falls in the forest…? Here's what you need to know before launching a brand ...