A recognizable brand can bring customers through the door. Two facts are converging to create an environment ripe for growing the category, according to Karam. The industry is moving away from a ...

The 2024 Gotham Week Branded Storytellers to Watch will connect participating filmmakers with brands. By Alex Weprin Senior Editor The Gotham Film & Media Institute is entering the branded ...

Milissa Rick is the EVP & CMO at Regal Ware, a Wisconsin-based global consumer products & services company in the Food & Beverage space. Brand ambassador programs aren’t a new marketing strategy, but ...

In fall 2020, with the coronavirus pandemic raging across the country but vehicle inventory selling fast as consumer demand rebounded from the early months of the crisis, Paige Fox pitched an idea to ...

From competitive advantage to expanding overall marketing support or rolling out new product launches, many businesses have looked to brand licensing to extend their overall influence. While there are ...

NEOGEN Corporation NEOG recently talked about its Igenity branded program,which can help in mitigating the risk associated with purchasing calves in the marketplace. Igenity, which was originally ...

LSU Football made history Friday, becoming the first college football team to achieve near unanimous team participation in the recently announced Fanatics and OneTeam Partners co-branded player jersey ...