They’ve been “searching it up” for years as they’ve grown up in a world where the definition of search is rapidly expanding. Social platforms like TikTok and Instagram as well as AI tools are starting ...

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

As part of the changes, TikTok's head of Operations and Trust & Safety Adam Presser will become the general manager of TikTok ...

TikTok said its users were “redefining representation by embracing diverse, authentic perspectives and celebrating niche viewpoints” and building a more inclusive and empathetic global community. This ...

By partnering with Westfield Malls and Rockbot, the social media firm is on a mission to show up on more screens.

However, TikTok recommends contacting the user directly to resolve brands’ complaints more quickly. Brands may also file a Trademark Infringement Report with TikTok when necessary.

Nine-in-10 respondents said they prefer to discover brands through regular TikTok posts on their “for you page” rather than specialized formats such as live videos or stories.

TikTok Marketing: An In-Depth Guide For Brands TikTok is highly influential and a channel that brands should be experimenting with. We look at how you can get started on this short-video platform.

Use visual-first platforms like TikTok to test and amplify new flavor stories early in the product’s lifecycle. Final thoughts Flavor is no longer just about taste – it’s a storytelling medium.