They’ve been “searching it up” for years as they’ve grown up in a world where the definition of search is rapidly expanding. Social platforms like TikTok and Instagram as well as AI tools are starting ...

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

As part of the changes, TikTok's head of Operations and Trust & Safety Adam Presser will become the general manager of TikTok ...

I was a moderator for the TikTok platform for over a year. I won't give away any secrets or inside information, but I will say there’s no better algorithm out there. It operates with near-perfect ...

To stay visible in AI search, your content must be machine-readable. Schema markup and knowledge graphs help you define what ...

By partnering with Westfield Malls and Rockbot, the social media firm is on a mission to show up on more screens.

From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands. The way people search for information is changing, and Gen Z is ...

NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app will stick around, addressing a potential ban that threatens its ...

TikTok's deep dive into global trends did not address the elephant in the room: Its app could be pulled from US app stores as early as January 19, as mandated by a divest-or-ban law. If that ...

TikTok said its users were “redefining representation by embracing diverse, authentic perspectives and celebrating niche viewpoints” and building a more inclusive and empathetic global community. This ...

TikTok once again faces a ban, which means pharma brands may need to consider taking their marketing efforts to other social media platforms. While TikTok briefly vanished from phones across the U.S.

However, TikTok recommends contacting the user directly to resolve brands’ complaints more quickly. Brands may also file a Trademark Infringement Report with TikTok when necessary.