Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

As the world wakes up to the nonexistence of this fictional luxury brand customer who belongs to the top 1%, these companies ...

Luxury fashion is all about exclusivity, craftsmanship, and making a statement, and there are some fashion brands that the ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand ... the logo beyond those provided. Do not change the colors of the logo beyond those provided.

Do you know why luxury brands put logos all over their clothes? I'll tell you ... (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore ...