VentureBeat

What is a customer data platform (CDP)? Definition, key features and implementation best practices

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Types of customer data platforms Must-have ...
Business Wire

Customer.io Launches a Customer Data Platform (CDP) to Activate Real-Time Data

PORTLAND, Ore.--(BUSINESS WIRE)--Customer.io, a leading Customer Engagement Platform for tech-savvy marketers, today announced the general availability of Data Pipelines, their new customer data ...
Small Business Computing

Best Customer Data Platforms (CDP) for Small Businesses of 2022

It might come as no surprise in today’s business environment, but digital acceleration and e-commerce growth are driving a surge in customer data platform (CDP) relevance. It’s only natural — as ...
Fast Company

What every C-suite executive needs to know about Customer Data Platforms

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chad Engelgau Chances are ...
VentureBeat

What is the difference between a customer data platform (CDP) and a data management platform (DMP)? Definitions, collection methods and analysis best practices

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Customer data platforms (CDPs) and data management platforms (DMPs) are ...
CMS Wire

Are Customer Data Platforms the Missing Link to Omnichannel Marketing Success?

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...
marketingtechnews.net

Choose the right customer data platform (CDP) for your business: Why AEP stands out

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...
Computer Weekly

The role of customer data platforms

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...
adexchanger

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit

BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data platform (CDP) BlueConic bought Jebbit, which creates quizzes, surveys and other ...
Business Wire

Terminus CDP Named a Leader Among Customer Data (CDP) Platforms

ATLANTA & INDIANAPOLIS--(BUSINESS WIRE)--Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today ...
insideHPC

Everything You Need to Know about Customer Data Platform (CDP)

This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP ...