The Department of Health’s Change4Life campaign, and its Aardman-created stars, re-emerged with an extended remit recently. But is it right to use a brand designed to help children to stay fit and ...
The 40-second “Snack Swapper Wheel” television spot will break today featuring the characters created by Wallace & Gromit creators Aardman Animations, featured in previous Change4Life campaigns. The ...
The second instalment in the Government’s £75m anti-obesity advertising drive Change4Life will hit television screens today. The ad, the second in the series created by M&C Saatchi using Aardman ...
The Department of Health's Change4Life campaign has partnered with children's television character Sportacus from LazyTown to encourage young children to be more active and eat healthier. To launch ...
Half of children’s sugar intake comes from unhealthy snacks and sugary drinks, leading to obesity and dental decay, according to government data from the National Diet and Nutrition Survey. The survey ...
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